At TREQA™, We Don’t Charge You For A Name.
Here’s the truth about outdoor gear: a lot of what you pay for at the big legacy brands isn’t the jacket or the equipment – it’s not the R&D – it’s the sponsorship deals, the ad campaigns, and the logo. One of the biggest names in outdoor and athletic gear spent more than $4.5 billion in a single year on what they call “demand creation” – sponsorships and advertising. That’s roughly 10% of everything they made. We’d rather put that money into your gear.
Our founders found that out for themselves – freezing through a 715-kilometre canoe race in the Yukon, then climbing Mt. Pumori, Everest’s Daughter, in the Himalayas, where a small Nepali manufacturer’s gear held up better than anything they could have bought from a big-name brand back home. That discovery stuck with them. Years later, unable to find outdoor gear that wasn’t either junk or overpriced, they built TREQA™ around a simple idea: spend the money on the gear, not the marketing.
Read the founders’ full story
Work with small, trusted manufacturers who care about the craft. And back every single product with a lifetime warranty – because if you’re not cutting corners, you’re not afraid to stand behind what you sell. That’s it. That’s the whole philosophy: real gear, real durability, no markup for a name.
See what ‘Backed for Life’ actually covers
Sincerely,
TREQA™ Founders
Patrick Grillo and Yvan Nolet
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